Our website addresses are: https://www.mccrackenfs.com and https://mccracken-amc.ivanticloud.com/ (including any subdomains thereof, collectively, the “Site”).
McCracken Financial Solutions Corp. (“McCracken” “we” or “us” or “our”) is committed to protecting the privacy and accuracy of personal information to the extent possible, subject to applicable state and federal law.
This Privacy Policy applies to information collected by McCracken, including through your use of the Site and information you provide to us when you are involved in the McCracken Advisory Council, when you meet us in person, such as at business conferences, including our annual customer conference, or trade shows or when you are involved in our webinars or our networking activities (collectively, “Other Activities”). As used herein, “you” and “your” mean a user of the Site or a participant in the Other Activities. As used in this Privacy Policy (a) “GDPR” means the General Data Protection Regulation (EU) 2016/679; (b) “UK Data Protection Laws” means the UK GDPR and the UK’s Data Protection Act 2018 (“UK DPA 2018”); (c) “UK GDPR” means the UK equivalent of the GDPR, as defined in section 3(10) (and as supplemented by section 205(4)) of the UK DPA 2018; and (d) “European Data Protection Laws” means the GDPR and/or UK Data Protection Laws, in each case to the extent applicable.
For the purposes of this Privacy Policy, “personal information” refers to any information relating to an identified or identifiable natural person. Such personal information amounts to ‘personal data’ for the purposes of and as defined in the European Data Protection Laws (to the extent applicable).
In addition, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within McCracken or among our affiliates within the United States or internationally.
If a business with which you are associated (a “Business”) signs up to use our services, we may receive personal information about you in connection with our provision of services to your Business. To the extent we process that personal information solely in order to provide our services to your Business, we will act as a processor on behalf of your Business in respect of that personal information, which means: we will handle that personal information solely at the direction of your Business; your Business’ privacy policy (and not this Privacy Policy) will apply to the processing of that personal information; and your Business (and not us) is responsible for obtaining all necessary consents and providing you with all requisite information as required by applicable law. To the extent we process your personal information for any other lawful business purpose of ours, this Privacy Policy will apply to the processing of such personal information.
Our servers collect the following analytics:
In addition to the IP address/browser information collected from visitors to the Site, McCracken may collect and store other personal information that you submit to us through the Site or Other Activities such as when users log in to view restricted content or submit forms. Specifically:
Our Outside Contractor (as defined below) that is responsible for billing and payment processing services (the “Payment Services Provider”) may collect your billing and credit card information from you directly.
The Site may use “cookies” and “action tags” in order to deliver web content specific to individual users’ interests or to keep track of information viewed and/or downloaded.
“Cookies” are small text files that can be placed on your computer or mobile device in order to identify your web browser and the activities of your computer on the Site and other websites. Cookies can be used to personalize your experience on the Site (such as dynamically generating content on webpages specifically designed for you), to assist you in using the Site (such as saving time by not having to reenter your name each time you use the Site), to allow us to statistically monitor how you are using the Site to help us improve our offerings, and to target certain advertisements to your browser which may be of interest to you or to determine the popularity of certain content.
In addition to cookies that we may place on your computer or mobile device, cookies might also be placed on your computer or mobile device by third parties that we use to display or serve advertisements or to collect personal information in order to provide advertising-related services. In the course of serving advertisements, such third-party advertisers could place or recognize unique cookies on your browser.
You do not have to accept cookies to use the Site. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the “Help” section of the toolbar. However, if you reject cookies, certain features or resources of the Site may not work properly or at all and you may experience some loss of convenience.
For the avoidance of doubt, the Site uses third-party service platforms (including to help analyze how users use the Site). These third-party service platforms may place cookies on your computer or mobile device. If you would like to disable “third party” cookies, you may be able to turn them off by going to the third party’s website.
Here are links to the main third-party platforms we use:
https://www.google.com/policies/privacy/
https://www.powtoon.com/privacy-policy/#aboutcookies
“Action tags,” also known as web beacons or gif tags, are a web technology used to help track website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of the Site, including advertisements, or e-mail sent on our behalf, may contain action tags.
By using cookies and action tags together, we can gain valuable information to improve the Site and measure the effectiveness of our advertising and marketing campaigns. We may also combine information collected from cookies with information that you may provide, such as information provided in a form that you complete. Information collected from some cookies placed on the Site may be used to deliver advertisements to Site visitors when such visitors are visiting other websites, including Facebook and LinkedIn.
Finally, you should be aware that advertisers and other third parties may use their own cookies or action tags when you click on their advertisement or a link to their websites or services on or from the Site. This Privacy Policy does not govern the use of cookies or action tags or the use of your information by such third-party websites or services or providers of third-party advertising.
The Site uses forms. These forms invite users to give contact information (First/Last Name, email address, company name, type of inquiry and any information submitted in connection with your inquiry). Contact information from the registration form is used only to send material relating to the purpose for which it was collected, or marketing communications related to our products.
The Site and our Other Activities may offer certain community areas and other public forums (the “Community Areas”), including the McCracken Advisory Council, where Site users and others can share information. With respect to the McCracken Advisory Council in particular, minutes are taken during virtual and in-person meetings, and our meetings may be recorded. These Community Areas are open to other community members and should not be considered private. We cannot prevent information included within a Community Area from being used in a manner inconsistent with this Privacy Policy, the law, or your personal privacy. We are not responsible for the results of such postings or for the accuracy of any information contained in those postings.
Any information you share in a Community Area is by design open to other community members and is not private. You should think carefully before posting any information in any Community Area. What you post can be seen, disclosed to or collected by others and may be used by others in ways we cannot regulate or predict. If you mistakenly post information in a Community Area, you can send us an e-mail to request that we remove it by contacting us at [email protected].
Any information shared in the Community Areas is available to other community members. Such information is not treated as confidential. If you wish to keep any information private or proprietary, do not submit it to the Community Areas. NOTWITHSTANDING THE FOREGOING, WE HAVE NO RESPONSIBILITY OR LIABILITY IF YOUR INFORMATION OR IDENTITY IS MISUSED OR STOLEN, OR IF YOU SUFFER HARM AS A RESULT OF VOLUNTARY DISCLOSURES.
Pursuant to the European Data Protection Laws, legal bases for our processing your personal information may include (without limitation):
We use your personal information collected, including via the Site and Other Activities in the following circumstances:
We generally disclose information we gather from or about you through the Site or in connection with our Other Activities to the following types of third parties and as otherwise set forth in this Privacy Policy or as specifically authorized by you.
Your privacy is important to us, and all information collected via the Site and Other Activities is subject to commercially reasonable administrative, physical, and electronic measures that are designed to protect your information from unauthorized access.
Notwithstanding the above, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security or privacy of any information you transmit to us, and you do so at your own risk.
We generally use your personal information as described in this Privacy Policy or as authorized by you or as otherwise disclosed at the time we request such information from you. You generally must “opt in” and give us permission to use your personal information for any other purpose. You may also change your preference and “opt out” of receiving certain marketing communications from us by following the directions provided in association with the communication or such other directions we may provide or by contacting [email protected].
Under certain circumstances and in compliance with the European Data Protection Laws, you may have the right to:
If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal information, or request that we transfer a copy of your personal information to another party, please contact [email protected].
Such updates, corrections, changes and deletions will have no effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change or deletion. To protect your privacy and security, we may take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.
You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to us from our system. The need to back up our systems to protect information from inadvertent loss means that a copy of your personal information may exist in a non-erasable form that will be difficult or impossible for us to locate. After receiving your request, we will use commercially reasonable efforts to update, correct, change, or delete, as appropriate, all personal information stored in databases we actively use and other readily searchable media as appropriate, as soon as and to the extent reasonably practicable.
Personal information collected on the Site and Other Activities may be transferred from time to time to our offices or personnel, or to third parties, located throughout the world, and our Other Activities and the Site may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such information. Without limitation of the foregoing, you hereby expressly grant consent to McCracken to: (a) process and disclose such information in accordance with this Privacy Policy; (b) transfer such information throughout the world, including to the United States or other countries that do not ensure adequate protection for personal data (as defined in the European Data Protection Laws) (as determined by the European Commission or the UK Information Commissioner’s Office, as applicable, each, an “Inadequate Jurisdiction”) and/or countries that may not have laws of general applicability regulating the use and transfer of such information; and (c) disclose such information to comply with lawful requests by public authorities, including to meet national security or law enforcement requirements. To the extent required by applicable law: whenever we transfer your personal data to third parties (as described in this Privacy Policy) located in an Inadequate Jurisdiction, we ensure a similar degree of protection is afforded to it; we may use specific contracts approved by the European Commission (accessible at https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj) or the UK Information Commissioner’s Office (accessible at https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/international-transfers/international-data-transfer-agreement-and-guidance/), as applicable, which give personal data the same protection it has in the European Economic Area or the United Kingdom, as applicable, under the European Data Protection Laws; and if we rely on another basis to transfer your personal data to an Inadequate Jurisdiction, we will keep you updated or contact you if required. Please contact us if you want further information on the specific mechanisms used by us when transferring your personal data to an Inadequate Jurisdiction. If you are a user accessing the Site or participating in our Other Activities from a jurisdiction with laws or regulations governing personal data collection, use, and disclosure that differ from those of the United States, please be advised that all aspects of the Site and Other Activities are governed by the internal laws of the United States and the Commonwealth of Massachusetts, USA, regardless of your location.
We will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it or as otherwise permitted by applicable law.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of that information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
We are committed to protecting the privacy of children. The Site and Other Activities are not designed for or directed to children under the age of 13. We do not collect personal information from any person we actually know is under the age of 13.
This Privacy Policy was last revised on August 3, 2026. We may change this Privacy Policy at any time and for any reason. We encourage you to review this Privacy Policy each time you visit the Site or participate in our Other Activities.
We will not make changes that result in significant additional uses or disclosures of your personal information without allowing you to “opt in” to such changes. We may also make non-significant changes to this Privacy Policy that generally will not significantly affect our use of your personal information, for which your opt-in is not required.
The Site may contain links to other websites. Some of those websites may be operated by third parties. We provide the links for your convenience, but we do not review, control, or monitor the privacy practices of websites operated by others.
We are not responsible for the performance of websites operated by third parties or for your business dealings with them. Therefore, whenever you leave the Site we recommend that you review each website’s privacy practices and make your own conclusions regarding the adequacy of these practices. This Privacy Policy applies solely to information collected by us or on our behalf, including through the Site or Other Activities.
If you have any questions or requests, please contact [email protected] or call us at 978-439-9000.
Our Use of Cookies
The McCracken website stores cookies (including third-party cookies) on your computer, including cookies to make the website available to you, to improve your browsing experience, and to provide personalized services and advertisements to you. To learn more about how we use your information and cookies see our Privacy Policy.
By clicking “Accept All Cookies” you agree to the use of all cookies and by clicking “Reject” you refuse the use of all cookies except those strictly necessary for the operation of our website. Note that by clicking “Accept All Cookies” you will be consenting to the tracking of your actions on our website (including by cookies, pixels, and other technologies) and the disclosure of your information obtained through these methods to third parties. By clicking on “Preferences”, you can accept cookies by category. You can withdraw your consent to the use of cookies at any time.
Manage your cookie preferences below:
The website cannot function properly without Essential Cookies. Accordingly, these cookies can't be disabled. Use of Essential Cookies is required to make this website available to you, and for this reason, these Essential Cookies do not require your consent.
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
You can find more information in our Privacy Policy.
